Sponsorship in EB?
After starting to watch NASCAR on a regular basis last year, I have become more aware of the importance of the sponsors. I didn’t really think about them too much before last season. Now, after reading and watching so much about NASCAR, I have realized how expensive some of these deals are. But the money is being put to good use as the company logo are displayed on the car, the driver’s fire suit and almost always on a baseball cap or helmet on the driver’s head. Some of these deals, like the Jasper Engines and Transmissions deal, are put to use in more ways than one. Other deals, like the legendary (but not as perk-filled for the driver) Tide sponsorship, are usually just deals to fund the cars. If companies making a product the driver wouldn’t use much are willing to put up close to nine million dollars for that kind of advertising, just think of the money you’d get for a saving-the-world sponsorship deal. There would be plenty of perks in it for the chosen four since they are ordinary kids who use what the common man would use throughout the journey.
Each member would be big enough alone to get an individual sponsor. An ideal sponsor for Ness would be Major League Baseball. Ness wears a cap already and has the look. They could have even worked out a part-time sponsorship with Rawlings. Ness would wear an MLB shirt to please that half and a Rawlings hat in addition to his bat to please the other half. Either way, he gets a good deal. These are companies that would be willing to invest quite a bit since he would bring in the young target audience. Overall, Ness’s contract would come down to about $16 million. That’s enough to fund the entire journey. That would even be enough if everything was located in Summers. If Ness is able to get a bit more going personality wise, he could find himself with a couple million more in incentives.
Paula, on the other hand, would be harder to do a sponsorship deal for. She doesn’t have enough time to be overly feminine, so that rules out a bunch of companies. Paula isn’t a tomboy either, so that kills off another chunk. Generally, younger girls are thought of as less mature than younger boys, even if that’s not close to the truth. But since that is the general opinion, that blasts away another good area, the more Adult targeting companies such as car companies, credit cards, the guys who make the expensive stuff and the financial companies. That doesn’t leave us with much. But if you think hard enough, you can come up with the one company everyone loves. Everyone loves Target. Target would be a decent sponsor for Paula. They wouldn’t mind taking the occasional frying pan or teddy bear out of their huge inventory. The red Target logo would go good on a white dress for Paula. You could even stick them in the hair bow. The logo is so recognizable she wouldn’t need a cap or anything. The contract would give her at least $12 million. Again, that’s more than enough to get through the entire game, especially with the freebies.
Jeff’s an easy one to find a sponsor for. When you have a nerd of this magnitude, you have to go with a technological company. What’s more technological than the company with the hottest slogan out there? If Jeff can get the occasional “Dude, You’re Getting a Dell” in, he’s bound to wind up with some incentive money. He’d have to change his dress style a bit. What he has now just doesn’t fit the hip style of Dell. Get his hair parted to the side, ditch the glasses and give him something thinner, contacts or LASIK surgery. If his eyes explode halfway through, it’s his own fault for not inventing some sort of seeing device instead of a lousy slime generator. Jeff would find himself with a new Dell laptop that would make inventing a bit easier and close to $14 million. They don’t have much experience in this field, so they’d probably throw in more sponsorship money than what should have been a mere $9 million.
What do you do for Prince Poo, the Dalaamese import? I doubt the sword guys would be able to put up what Poo’s looking for. He’s not the most masculine of the group and certainly not the hippest. There’s no way Great Cuts would sponsor him or any of the other guys in the group. Maybe Paula, but it just wouldn’t fit her. So what’s left on Poo that makes him stand out? The clothes. They’re so white despite his going through swamps, Mu training and dusty mummies. It’s the kind of whiteness the founder of Tide could have only dreamt of. The only problem is where you put the logo. You can’t put it on the clothes since that’s the emphasis of the entire campaign. You can’t put it on the sword since that’s likely to be covered up most of the time. I think the ideal solution would be to shave the kid’s head and tattoo the logo onto his head. Or go with the more traditional cap, but Poo just isn’t a cap guy. Not even for ten million dollars.
Just one deal alone would have been enough. If the money goes go to their heads and Jeff decides to pull a M.C. Hammer, there’s always secondary deals. They would only pay $3 or $4 million, and that’s if you’re going for a big company. Nike would have no problem putting that kind of money up if all four just wore the swooshed sneakers the entire time. Since there isn’t much room for additions, that’s about all they could fit in. In case of desperation, there’s always product placement.
After starting to watch NASCAR on a regular basis last year, I have become more aware of the importance of the sponsors. I didn’t really think about them too much before last season. Now, after reading and watching so much about NASCAR, I have realized how expensive some of these deals are. But the money is being put to good use as the company logo are displayed on the car, the driver’s fire suit and almost always on a baseball cap or helmet on the driver’s head. Some of these deals, like the Jasper Engines and Transmissions deal, are put to use in more ways than one. Other deals, like the legendary (but not as perk-filled for the driver) Tide sponsorship, are usually just deals to fund the cars. If companies making a product the driver wouldn’t use much are willing to put up close to nine million dollars for that kind of advertising, just think of the money you’d get for a saving-the-world sponsorship deal. There would be plenty of perks in it for the chosen four since they are ordinary kids who use what the common man would use throughout the journey.
Each member would be big enough alone to get an individual sponsor. An ideal sponsor for Ness would be Major League Baseball. Ness wears a cap already and has the look. They could have even worked out a part-time sponsorship with Rawlings. Ness would wear an MLB shirt to please that half and a Rawlings hat in addition to his bat to please the other half. Either way, he gets a good deal. These are companies that would be willing to invest quite a bit since he would bring in the young target audience. Overall, Ness’s contract would come down to about $16 million. That’s enough to fund the entire journey. That would even be enough if everything was located in Summers. If Ness is able to get a bit more going personality wise, he could find himself with a couple million more in incentives.
Paula, on the other hand, would be harder to do a sponsorship deal for. She doesn’t have enough time to be overly feminine, so that rules out a bunch of companies. Paula isn’t a tomboy either, so that kills off another chunk. Generally, younger girls are thought of as less mature than younger boys, even if that’s not close to the truth. But since that is the general opinion, that blasts away another good area, the more Adult targeting companies such as car companies, credit cards, the guys who make the expensive stuff and the financial companies. That doesn’t leave us with much. But if you think hard enough, you can come up with the one company everyone loves. Everyone loves Target. Target would be a decent sponsor for Paula. They wouldn’t mind taking the occasional frying pan or teddy bear out of their huge inventory. The red Target logo would go good on a white dress for Paula. You could even stick them in the hair bow. The logo is so recognizable she wouldn’t need a cap or anything. The contract would give her at least $12 million. Again, that’s more than enough to get through the entire game, especially with the freebies.
Jeff’s an easy one to find a sponsor for. When you have a nerd of this magnitude, you have to go with a technological company. What’s more technological than the company with the hottest slogan out there? If Jeff can get the occasional “Dude, You’re Getting a Dell” in, he’s bound to wind up with some incentive money. He’d have to change his dress style a bit. What he has now just doesn’t fit the hip style of Dell. Get his hair parted to the side, ditch the glasses and give him something thinner, contacts or LASIK surgery. If his eyes explode halfway through, it’s his own fault for not inventing some sort of seeing device instead of a lousy slime generator. Jeff would find himself with a new Dell laptop that would make inventing a bit easier and close to $14 million. They don’t have much experience in this field, so they’d probably throw in more sponsorship money than what should have been a mere $9 million.
What do you do for Prince Poo, the Dalaamese import? I doubt the sword guys would be able to put up what Poo’s looking for. He’s not the most masculine of the group and certainly not the hippest. There’s no way Great Cuts would sponsor him or any of the other guys in the group. Maybe Paula, but it just wouldn’t fit her. So what’s left on Poo that makes him stand out? The clothes. They’re so white despite his going through swamps, Mu training and dusty mummies. It’s the kind of whiteness the founder of Tide could have only dreamt of. The only problem is where you put the logo. You can’t put it on the clothes since that’s the emphasis of the entire campaign. You can’t put it on the sword since that’s likely to be covered up most of the time. I think the ideal solution would be to shave the kid’s head and tattoo the logo onto his head. Or go with the more traditional cap, but Poo just isn’t a cap guy. Not even for ten million dollars.
Just one deal alone would have been enough. If the money goes go to their heads and Jeff decides to pull a M.C. Hammer, there’s always secondary deals. They would only pay $3 or $4 million, and that’s if you’re going for a big company. Nike would have no problem putting that kind of money up if all four just wore the swooshed sneakers the entire time. Since there isn’t much room for additions, that’s about all they could fit in. In case of desperation, there’s always product placement.
